Linksters Influence Household Shopping
Young people born after 1995 impact their parents’ shopping decisions more than any generation before because kids are part of the decision-making process. Millennials ask their children what kind of clothes they want to wear, what they want to eat, where they want to go, etc. Marketing to Linksters means engaging youth with an even shorter attention span than their parents who know they have … Continue reading Linksters Influence Household Shopping
Funny and Short Wins the Day
Ad agencies finally figured out what to do in the 6 seconds before viewers can skip the commercial to watch video on YouTube. Some of the results are hysterically funny. One approach made me question if the idea will backfire. Thanks to reelseo.com for the info and keeping me current on motion media trends. Continue reading Funny and Short Wins the Day
I Know Who Knows
Friday night. Me: Hey Matt. I just finished filming a gig here in town. I’ve got my equipment. Wanna shoot a quick video? Matt: Yeah, sure man. Why not. Me: What do you want to shoot? Matt: Who Knows. Me: It’s your music. I sorta figured you’d have an idea for a track you wanna lay down. Matt: Who Knows. Me: Okay, well, we can … Continue reading I Know Who Knows
Dixie’s Fire
Catch the newest music video from Edewaard with a track from their brand new album! We shot Dixie’s Fire last weekend and premiered it in Eugene, Oregon (the filming location) last night to a sold-out theater. The crowd loved it! Check out more tracks from their new album on their site Edewaard.com. Working with the guys was a blast, and the acting talent in Eugene … Continue reading Dixie’s Fire
Paul Bright Studios 