Linksters Influence Household Shopping

Young people born after 1995 impact their parents’ shopping decisions more than any generation before because kids are part of the decision-making process.  Millennials ask their children what kind of clothes they want to wear, what they want to eat, where they want to go, etc. Marketing to Linksters means engaging youth with an even shorter attention span than their parents who know they have … Continue reading Linksters Influence Household Shopping