Young people born after 1995 impact their parents’ shopping decisions more than any generation before because kids are part of the decision-making process.  Millennials ask their children what kind of clothes they want to wear, what they want to eat, where they want to go, etc.

Marketing to Linksters means engaging youth with an even shorter attention span than their parents who know they have a multitude of options. Surveys are reporting this generation is concerned about the environment and wants to participate in improving it, and shopping with companies that share their values.  It is the most ethnically diverse generation in America and they expect their entertainment/advertisements to reflect the changing face of the nation.